Borrowed from the boys is exactly what it implies. For this campaign the goal was to target the trend as well as generate cross sales. By outfitting our girls with a mixture of guys and girls apparel we were able to achieve this look in a variety of ways; appealing to a broader group. This campaign showed that girls can really rock the boys clothing!

Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait
Fashion Portrait